Project Overview
I was charged with the task of conducting user experience research for a new entertainment app.
The Problem:
The Streaming Source was designed to provide high-quality movies and tv shows. We have observed that our product or service isn’t meeting the goals of providing our users with the high-quality services promised, which is causing us to lose our customers to other streaming sources.
The Solution:
The Streaming Source is an entertainment app that contains a large catalog of both movies and TV shows that are short in length to help attract customers who enjoy quality entertainment between their busy schedules.
My Role:
UX Researcher | Proto-Persona | User Interview Planning | User Persona | Research Planning | Mind Map | User Insight Statement |
Tools:
Figma, Miro, Google Drive (Docs, Slides, Sheets) Slack, Zoom
Research
Proto-Persona.
A proto-persona was created based on the stakeholder’s assumption of their product’s target audience.
Research Plan & Interview.
After developing a research plan, we conducting interviews to gain more insight from the users about the needs and dislikes. The ideal participant consisted of people who currently use mobile entertainment apps such as Netflix, Amazon Prime, and Hulu.
Mind Map.
Cross-Collaborating with team members from another design team, we fleshed out a “Mind Map”, a method used to brainstorm and recognize patterns in user needs and pain points.
User Insight Statement.
Elizabeth, who has a busy schedule, needs to find a mobile entertainment app that will allow access to her favorite shows to help her decompress in between her busy schedule.
Next Steps.
After initial UX research has been completed, this project was delivered to the design team in order to begin the ideation, prototyping, and testing phases.